IKEA Uppleva
Say what you will about those goofy Swedes from Ikea, but you know as well as I do – you’ve got something from them that you absolutely can’t do without. Now, after building four chairs and a table from Ikea last year, I can only imagine the level of language heavily dipped in vulgar verbosity required to build this particular item, yet, I love the ingenuity of it. This is what people want, give it to them – it’s such a difficult concept to get across to big business these days, isn’t it?
The Uppleva is an all-in-one entertainment system, it includes a cable hide-away, full HD flat screen TV, blu-ray / dvd / cd player, speakers and a wireless subwoofer. All of which will somehow magically come in a flat packed box with nefarious instructions on how to create it. Watch the video below for full details.
If I may impart a level of Ikea wisdom I have used to great avail over the years – wherever Ikea has you put two pieces of wood together sans bonding agent, add wood glue, and you will be tremendously happier with the finished product.
This looks like a winner from the Apple of cheap furniture.
$TBD – coming this fall to Ikea’s worldwide.
Check out the press release here (you’ll have to use Google to translate it.)
