She’s baaaack! And boy oh boy, does she look pissed! It wasn’t so long ago that most purists were writing off the Viper as dead, not worth more than a new pair of snake skin boots. If it wasn’t for the dedication of the SRT folks the Viper would’ve been lost to annals of history as the car that, well, tried to compete with the Corvette.
Ralph Gilles, the president and CEO of Chrysler’s Street and Racing Technology team — or SRT — said uncertainty about the Viper’s future was “gut-wrenching.” The company decided to revive the Viper as the recession ceded and sales began to stabilize. Chrysler turned its first annual profit since 1997 last year.
“The launch of the 2013 Viper proves that we simply would not let the performance icon of the Chrysler Group die,” Gilles said in a statement.
The Viper is built by hand at a plant in Detroit. The company sold just 1,172 Vipers in 2007, the year before the recession began. They cost about $90,000 then, and will likely hit $100,000 when they go on sale later this year.